Chrissy Myers argues small businesses should start AI projects in sales and marketing because the data is less sensitive than HIPAA or proprietary information. Marketing mistakes won't expose critical business secrets, making it the safest place to experiment before moving into riskier areas.
Sales and marketing are generally a pretty easy in with AI. There's a lot of work there and the nature of, especially with marketing, which is, you know, and that's where I come from. So my brain always goes there first, but it's forward-facing. And so having AI coming in there versus on anywhere where there are HIPAA, where there's PII that is much more sensitive, you know, proprietary information, marketing tends to work on a very forward-facing set of data. So it's a safer place to start experimenting with this new technology that when you make a mistake, you don't necessarily want your secret sauce involved in that.
