Chrissy Myers talks to a marketing expert about how small business owners can use AI to understand their audience better. Feed customer conversations into GPT to find new topics and questions, use AI to personalize outreach, and let it handle clip editing and content refinement. The focus is augmenting your work, not replacing it.
So without deferring completely to the robots, how can small business owners leverage the elements of AI to help build stronger relationships with their audience?
When you take the conversations that you're having with your audience or with your, be it your customers, clients, whoever, it could be internal, take those conversations and dump that into a GPT of some sort, figure out what your next topic is. If that's what's important to people right now, well then great, go ahead and talk about that. You dump in information about the person, you dump in some personal information about the person and say, hey, what should I be asking them? There are so many AI tools that we are using in our business to help with cutting up clips, to help with figuring out what the right thing to say is to help with. Does this person align with my views or are they just off far enough to make it an interesting podcast? It's all those types of tools that AI is helping with and it's, it's raising the level of what we do.
