YouTube video (by Chrissy Myers) offering practical advice on growing a social audience by 'borrowing' someone else’s—meaning cross-promotion via collaborations like podcast guests. The speaker emphasizes mutual benefit (you appear to my audience; I appear to yours), overlap of audiences, and notes considerations when audiences or niches directly compete.
Saying that I have is is the easiest way to grow your social audience is to borrow someone else's. And if, like you have someone as a guest on your podcast. Not steal, just borrow. Correct, correct, correct. You're not going to beat them up, leave them in a back alley and say, haha, I've got your social media audience. But what happens is, is you're helping me generate content too, as well as yourself. So now I've got a motive to share this out. Well, guess what? You're going to be on there. So now you're in front of my audience, I'm in front of your audience. We're going to have some overlap there. Obviously, if we did competing things, if I did HR it's a good thing. I don't. We could have some good conversations, Josh. But because there's some competing nature there that, I mean, we may not want to share that audience, but as small business owners, we have a lot in common there and we can share those audiences and we can help each other grow.
