This YouTube episode (Episode 1: Balancing Small Business Life and Family Life) by Chrissy Myers offers advice to small business owners on using online platforms effectively. Key guidance in this chunk: Google won't reward a stagnant website, so business owners should be intentional about what they publish and consider whether platforms like Facebook are the right search location for their audience.
The problem is Google's not going to give you credit for a stagnant website. So building intentionality with your website, with your content. So if you're putting content onto Facebook, I think you kind of have to take two steps back and decide, why am I putting this on Facebook? Are people actually going to search for this content there? Because we're not going to find it in the organic search. Where do you search for stuff? Do you open the Yellow Pages? So where do you actually look for information? That's really good food for thought for a small business owner.
