A short YouTube episode (by Chrissy Myers) advising small business owners about the risks of relying solely on social platforms for distribution. The speaker notes that organic reach on Facebook is very limited (platforms push paid ads) and raises the risk that a platform (e.g., TikTok) could be banned, which would wipe out businesses built only on that service; the episode emphasizes controlling what you can (owning content/strategy).
So if you're a small business owner and you are creating this great content and you're throwing it on Facebook and it's going through news feeds, how many people of your friends list is actually or followers list is actually going to see what you produce? Very few, because they want you to pay for ads. Wow. So let's look at what happened on Capitol Hill when they're trying to ban TikTok right now. Okay. If you've built your entire business model on TikTok, what happens if that platform goes away? Oh, I kind of disappear. Right. Yeah. Bye. Bye, business. So at the end of the day, you have to really think about the things that you can control, and that.
