Is Your Team Pushing Back? How to Navigate the "Crunchy" Phase of Growth #leadership #businesschange

20 Apr 2026 · 0 min

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When your team pushes back on changes, saying things like "we've always done it this way," you're in the "crunchy" phase of growth. The speaker says pause and bring your team along deliberately instead of forcing change forward alone.

People seeming a little bit more disgruntled, pushing back. A little crunchy. A little crunchy. Okay. Pushing back on suggestions. You hear, "Well, nobody ever told me that," or, "Well, we've always done it this way." And they're not so open to change. And they're worried. They're seeing too much change around them too fast. And you kind of, as a business owner, you really need to step back and say, "All right, let me bring them with me."