Most marketers post without strategy. The "Understand, Plan, Execute" model starts by defining your audience and desired outcomes, then builds a tailored plan before you execute. Planning first leads to more effective, audience-focused marketing.
We're going to make it easier for you to get things on multiple platforms, or we're— those things are great, but if you don't even understand the basis of who your audience is, taking a step back and saying, who are we actually trying to meet with? Who are we trying to connect to? That's problematic. So I am a big proponent of taking the step back and planning first. So we operate from an understand, plan, execute model at my firm. Because we gotta understand where you wanna go first and who you're trying to reach and what your deliverables are gonna be. Building a plan out to match that and then execute.
