Every organization needs a crisis plan that names specific people and their roles. You no longer have 24 hours to respond when a media crisis hits. The window to act is now immediate, which means your plan has to be ready before trouble starts.
Everyone needs a crisis plan, and you need to have a plan that, that covers who's on your team. Mm-hmm. You literally have, have minutes now. Back in the not so distant future, in my early days in communications, two decades ago, maybe even a decade ago, you could have a crisis plan in place and it was in that file drawer. Yeah. And when something would go bad and you, maybe the media would hit, you'd have about 24 hours to formulate what are we gonna do? You don't have that time now.
