A short YouTube video by Chrissy Myers (May 11, 2025) giving practical advice on building a podcast audience by treating your listener as one specific person (an "avatar"). The speaker argues that having a focused, meaningful conversation with that one imagined person (illustrated with a dinner-party/networking analogy) attracts others to listen, whereas trying to speak to everyone at once alienates listeners.
Pick a person that you want to talk to. You have to pick your avatar. Pick that one person that you're going to talk to. And the example that I always like to give, if you and I are talking at a dinner party or at a networking event, if we're having an interesting conversation, I mean, you're the intended audience, but other people are going to come listen in. That's a good point. If, if our conversation is terrible, no one's going to listen. So if you have a good conversation with one person, other people will listen in. If you go to that same networking event and just stand in the corner and yammer on, thinking that you're talking to everyone, people are just going to look at you like you're nuts. You might be. So pick a person to talk to. Pick that one specific person that you want to reach, and you will reach them.
