A short conversational video (podcast/transcript) in which Chrissy Myers and a guest discuss podcasting for small business leaders, emphasizing authenticity over adopting a manufactured persona. The core advice: be yourself on the microphone—there is an audience for your genuine voice.
So oftentimes when we're thinking about, you know, having a podcast, we think about having to be this Persona in small business, the small business leaders. We're thinking, okay, who do I need to be to be a podcast person? Like, I have this idea of what I need to be like. It's the right balance between being yourself, having the right content, being authentic, being well structured. So I know you talk a lot about authenticity and use that word a lot as part of preparation. So can you offer some advice for those people who are thinking about venturing into the small business podcasting space for their business?
There are 8 billion people on the planet. There's an audience for you, you, not for the Persona you think you're gonna be. I mean, my voice changes a little when I get on the microphone, but I'm pretty much me. You're very much you. We're gonna appeal to a certain audience. I.
