A speaker addresses the common small-business challenge of trying to serve everyone and urges owners to pick and own a niche. The speaker notes that niching is scary for owners but argues that once a business owns its niche, marketing, branding, and messaging become simpler and clearer.
One of the biggest things we struggle with with small businesses is we all want to be all things to all people. Oh, yes. And we can't. Right? You, you can't. You've got to pick your niche. And that's one of the hardest things, I think, for small businesses and small business owners to overcome. It's scary to niche down. It's scary to say, this is who I am and this is who I serve. The amazing thing that happens that we tell business owners and they never believe us till they experience it, and I get it, because I was that small business owner, too, is that when you own your niche, your marketing message, your brand, everything that you say and do becomes more simple and more clear.
