A short YouTube talk by Chrissy Myers on market positioning: she explains the common trade-off between quality, price, and speed, argues that a business cannot be high-quality, low-price, and fast all at once, and prompts listeners to choose which two attributes they will prioritize.
Are you the high end luxury brand in the marketplace? Are you the scrappy startup that's, you know, fast and cheap, but maybe not quality? Yeah, that's okay. Like there's that quality, price and speed. And you can't be all three. You either are going to be fast and expensive and that means you're going to have good quality, but somebody's going to pay for it. Or, or, you know, there's always going to be two places typically you focus on and one that you're going to have to give on. So maybe if it's quality and price, speed is not probably going to be your other part. So where are you positioning yourself in the marketplace and targeting?
