Short YouTube segment by Chrissy Myers defining "brand promise": what people feel or think when they hear your name or see your logo. The speaker explains brand promise with examples (Nike's "Just Do It", customer-service-focused brands, luxury positioning, agency positioning) and asks creators to consider what they want clients to experience.
Why do you do what you do? What gets you up every morning? So that's actually part of your brand, your brand promise. What do, what do people think of when they hear your name or see your logo? That's essentially your brand promise. So you've got infamous brands out there, you know, like Nike. Just do it. You know, just. Just do it. So some, some brand promises are around. You know, we're the last digital agency you'll ever want to hire or want to work for. Like, there's a promise that comes with it. Some brands are customer service, some brands are luxury. So what are you wanting your clients to experience? That's essentially your promise.
