Cindy Fox - Video Testimonial for Christina

Well, hey there. My name is Cindy Fox and I want to share some feedback about my experience in working with Christina Halfman. I hired Christina earlier this year when I was in the early stages of launching my online course and coaching program. And while I have coaching certifications, credentials, experience, and I also have a background in developing customized training content, I recognized pretty quickly that there was a big learning curve for me and I was lacking so much skill and knowledge when it came to marketing my program to the people that needed my help. Now, Christina is an expert strategist when it comes to marketing and online business, and working with her literally saved me months and months of trial and error trying to figure it all out on my own. There really is so much that I didn't know that I didn't know. So when I first started working with Christina, she helped me to step back and build a clear strategy and a blueprint for my business. Now I had a clear picture of who it was that I wanted to serve, but there was so much more insight that I needed to figure out in terms of how to reach them. And so she taught me how to do the right research and provided me with tools and resources so that I could better understand that audience and and also where to find them and how to reach them with the right messaging that would allow them to learn and see how I can help them solve their specific problem. One of the things that was so valuable was completing her online course during our coaching engagement. It's called all about yout Audience and it literally, it's a step by step program for identifying everything that you need to know about your ideal audience, how to create the right content to engage with them, and a content marketing strategy that will consistently help you get your content in front of your specific audience. And this was so valuable because what it allowed me to do was get this really critical and important work done between our coaching sessions and then we could use our one on one time for really digging in and refining my content and my plan on our calls. Now she also helped me early on map out short and a long term plan for my content marketing. And so this was so helpful because my short term plan allowed me to get started right away and I'm continuing to expand where I'm sharing content as I move forward. Honestly, I never dreamed that I would be hosting a podcast, but as it turns out, I'm actually really loving it and I'm finding it to be such an effective way to get my message out to my audience. Now one of the other things that I've learned is the value in batching content to have a good structure and to really save a lot of time. And so now what I'm doing is I create and I record weekly content, but then I can edit it to upload it to the various social platforms and it just saves me so much time and makes it so much easier. Now Christina has also helped me optimize all of my website pages for SEO. She's helped me set up my funnels for all of my lead magnets as well as all of the automation that's required to make these run smoothly and seamlessly. And I have to say there are so many steps to doing this right and it's easy to miss the details when it's not your area of expertise. Now as a solopreneur, it's been so incredibly helpful to have her as my brainstorming partner. So she has provided really great insight and support with helping me refine my website, my sales page and my checkout page copy to ensure that my messaging was crystal clear and that it was also engaging and that my offer was worded in a way that it would convey the value of my offer and also create urgency. Now, with her guidance, I did some rebranding of my course and my add on offers to help make them more interesting and appealing and engaging. And I also set up custom domains for my products and my lead magnets. And it has made it super easy for me now to direct potential clients to these resources in my social posts, on my videos and also my podcast episodes. Now, I came to most of our coaching calls with a checklist of questions and technical things that I needed help with. And she was able to quickly help me get these things completed so fast, things that would have probably taken me days and days to get done, I got done in less than an hour. So things like setting up my calendly account and linking it to my coaching product, getting my podcast page set up on my website using the blog page, which I would have never even known was possible. That and so, so, so many more things. Now doing all of this work on my own would have been not only challenging to get right, but but would have taken me so much longer to complete. The peace of mind that I gained in having her support was absolutely priceless. Now here's another thing. Beyond her professional knowledge and expertise, Christina is genuinely a kind, caring and compassionate person. Her passion for helping her clients get set up for success in their online business, it comes through so loud and clear when you work with her. This is also not my first business and I've hired other marketing coaches over the years. I will tell you that Christina is by far the best marketing coach that I've ever worked with. She has literally gone above and beyond my expectations. She is a true marketing expert and strategist and if you do the work and you follow her guidelines, she will help you produce tangible, long term results for your business. Now, if you have an idea for a new online business, or if you are in the early stages of a launch or are struggling to to succeed in your current business, Christina is the best of the best and I cannot recommend her more highly. Hiring her was the best decision that I've ever made for my business and I promise you it will be one of the best decisions that you make for yours.