0:44

In this opening segment of the video, the presenter introduces the core concept of the series: applying the Kübler‑Ross grief curve—originally described by psychiatrist Elisabeth Kübler‑Ross in the late 1960s to explain how people process loss—to the context of business and organizational change. He explains that the same stages of denial, anger, bargaining, depression, and acceptance that people experience after personal loss also appear when individuals face professional or personal transitions. The speaker notes that he first encountered this model in the late 1990s and has been using it ever since to understand and predict performance trends during change initiatives. He signals that the upcoming discussion will map the curve onto performance over time, setting the stage for the rest of the series.

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