Dr. C. J. MeadowsDirector of Innovation, Professor, Exec Ed Designer, SP Jain School of Global Management · Top-10 Women in IT-Asia | AI & Future of Work | Design Thinking & Innovation | Leadership & Creativity | Author & Speaker

Dr. CJ Meadows Speaks on Fusion Innovation at TiECON 2016 Silicon Valley

Name: Dr. CJ Meadows Speaks on Fusion Innovation at TiECON 2016 Silicon Valley
Uploaded: 2017-04-28T11:29:26+00:00
Duration: 1 min 31 s
Channel: Dr. C. J. Meadows
Description: In this TiECON 2016 presentation, Dr. CJ Meadows, director of the Innovation and Insight Center (i2i) at S.P. Jane's School of Global Management…

28 Apr 2017 · 2 min

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1:31

In this TiECON 2016 presentation, Dr. CJ Meadows, director of the Innovation and Insight Center (i2i) at S.P. Jane's School of Global Management, outlines a new research project focused on "fusion"—the deliberate combination of disparate ideas, technologies, or domains to generate high‑value innovations. He explains that, analogous to nuclear fusion releasing massive energy, merging unrelated fields can release substantial economic and societal value. Meadows describes his plan to profile 30 world‑class cross‑domain innovators who have successfully linked distinct sectors, citing examples such as the creator of the first ringtone‑music‑mobile deal, an entrepreneur who adapted fast‑food concepts to a new market generating billions, and a scientist who developed an implantable cancer‑treatment device. He emphasizes that such fusions are pervasive and asks how organizations can foster more of them, concluding with a call for interview participants to contribute to his study and to help translate fusion principles into team and company practices.

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Hi, I'm Dr. CJ Meadows. I'm the director of i2i, the Innovation and Insight Center at S.P. Jane's School of Global Management. I've come here as a charter member of TIE to find research interviewees for my new study on something called fusion. I'm profiling 30 world-class cross-domain innovators who have tied together different technologies, who have gone across countries, taken high-tech to the I've said before, technology provides us with new opportunities. It's up to us to figure out how to apply it to create value. What I'm looking at with fusion is, you know, in the same way that two nuclei come together in nuclear fusion and a great deal of energy is released, the same way fusion in arts, technology, business is a process whereby two very different ideas that don't normally go together are brought together to create a new innovation for the world that releases a great deal of value. So I'm profiling 30 The person who created the ringtone and made the first deal between the music industry and the mobile phone industry. Someone who took fast food to a slow land and created a billion dollars worth of business. Even in the area of science, someone who has created implantable device for the treatment of cancer at the location of the cancer. There are fusions all around us. How can we do more of that? And how can we use that for teams and for companies?