Dr. Gary Stockport presents ELO, an online executive MBA that lets working professionals study from anywhere. In a live case discussion, students from Singapore, Dubai, and Mumbai debate whether TrustSphere should pursue people analytics or risk analytics for the Asian market, using polls and breakout teams to work through the strategic choice.
Chapters
Hello everyone, I'm Dr. Gary Stockport. I'm Dean of the EMBA and Prof of Strategy at SBJane School of Global Management. I'm thrilled to inform you of an entirely new breakthrough totally online EMBA that SBJane has just launched. It's called our Engage Learning Online EMBA, pronounced ELO.
Welcome! How is everyone today? It's great to see you all. I assume you've all read the TrustSphere case. So, Jim, in Singapore, as the TrustSphere CEO, what's your most important strategic decision to make today?
I don't need to quit my job in order to pursue an international degree. I can actually be in the workplace and log on, if I'm at home, if I'm sick, it doesn't matter where I am in the world, I can log on and be part of everything and have that whole immersive learning environment right there in front of me.
I think we already have a response here from Dubai. Dr. Gulnara? I think we need to develop what our customers ask for. So it sounds like we have two approaches to growing the company. Let's take a poll and find out what everyone thinks. Here it is one-to-one interaction. You feel important. You feel at the center of attention of your lecturer. 10 more seconds. Who answered C? Shirley in Singapore, what is your other way and why is it better? We also manage an open innovation portfolio with high-tech startups. That way we can do both and innovate beyond our own resources. Not a bad option. What I'd really like to do now is diverge-converge to come up with some creative solutions to the company's problem. So, let's split out into virtual teams for 10 minutes. I'll assign you on a random basis. Each team should choose a spokesperson and then come back ready to tell us what's the core problem. Okay, spokespeople, please use your chat tool to tell us what's the core strategic problem. Artav from Mumbai, why did your team say the CEO is the real problem?
Well, the case says he recognized people analytics would be crucial to their long-term success. However, the world's fastest growing region is Asia, and the Asian clients wanted risk analytics.
Understood. Oh, we already have a response.
So there's still the typical SB Jane experience, but delivered within a breakthrough online format. So by studying with us at SB Jane, you actually get the benefit of both worlds. A world-class qualification from a world-class business school, but still taught by a world-class faculty from within the classroom.
Thank you everyone, it's a wrap. We'll see you next time.
