Haritosh SrivastavFounder & Head Coach, Confident Storytelling Hub

Are you following the VCP Formula

15 Jun 2026 · 1 min

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0:51

In this segment, the speaker recounts advice from a senior business owner about the VCP formula, a three‑step framework for business growth. V stands for Visibility, achieved by consistently showing up, helping others, and presenting professionally. C stands for Credibility, built through high‑quality work and delivering extreme customer delight, which influences how others speak of you when you’re not present. When both Visibility and Credibility are strong, they drive P – Profitability. The speaker emphasizes that focusing on V and C creates a direct path to increased profits.

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I met a very, very senior business owner and I asked him advice and he said something which changed my perspective. So I was talking about how I can become more visible, how I can have more influence. And he said that, remember VCP formula. What is that VCP? V stands for visibility. The more visible you are by helping people, by showing up at different meetings on time, before time, in a proper dress code, It builds your visibility. Then C stood for credibility. How good you are at your work, what people say about you when you are not there in the room makes you credible. So how you can build your credibility, how you can deliver extreme customer delight, because when you have the V and C, that leads to the P, which is profitability.