Business owners should audit their time between IRA (Income Reducing Activity) like watching reels and IIA (Income Increasing Activity) like content creation and networking. Most of your day should be IIA if you want your business to grow.
Are you working on IRA or IIA? Let me tell you what does this mean. All of us are busy, we are doing a lot of things, but it is a perspective that defines. So IRA is income reducing activity, the activity which is not helping you generate business. For example, yeah, watching a lot of reels. Yeah, not this one, but anything that is entertainment, right? Anything that is not helping you Build your presence, build your visibility is IRA. And the second thing is IIA, which is income increasing activity. For example, learning from various sources, the podcast, the reels, the books, creating videos, doing networking, doing meetings. These are the income increasing activity. So as a business owners, you might want to audit how your day is going. If the majority of the work is IRA, which is income reducing activity, it may be directly hurting your business. And if you have a majority of IIA, which is income increasing activity, you may be on the right track.
