Haritosh SrivastavFounder & Head Coach, Confident Storytelling Hub

Define Storytelling from the Perspective of Leaders, Entrepreneurs and Sales people

16 Dec 2023 · 1 min

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In this brief dialogue, Speaker A asks for a definition of storytelling and how it applies to leaders, entrepreneurs, and salespeople. Speaker B defines storytelling in its simplest form as an interesting event happening to a specific individual rather than a company. He then explains that leaders, entrepreneurs, and salespeople use such stories strategically to influence specific outcomes—such as closing a sale, motivating employees, or securing investor funding. The core idea is that storytelling is a purposeful tool to drive desired actions or results.

What is your definition, or how do you define storytelling? And then if you want to go further and talk about storytelling from the perspective of leaders, entrepreneurs, and salespeople, how would you do that?
The story in its simplest form is just something interesting happening to a specific person, and usually not a company. And now when we take leaders or salespeople, entrepreneurs, is using that story to influence a certain event. So influence a certain sales event, maybe making that sale. To motivate your employees or maybe to get this funding from investors. So it's always— and you use stories strategically to get a certain thing done.