A presenter drowns an audience in raw data about a $7.5 million project with 29 people. Reframe it: highest customer satisfaction, top team in the company. Lead with the story that matters, not the numbers.
So last year we were working on this $7.5 million project and we had 27— no, no, 29 members, and it was done in February, maybe March. Stop! Are you still with me? What I really meant to say was last year we delivered a multi-million dollar project which received the highest customer satisfaction rating, and we were the number one team in the company. Did you see the difference? Are you droning your customers, droning your audience with data, or are you going with the heart of the story? I suggest the second one. Try it out.
