Most people fail at their goals because they never change who they are. The speaker argues you don't get what you want, you get who you become. Success requires asking what person you need to be, not just how to achieve the goal.
Everyone says, I want to have a million dollar in my account, 100,000 followers on social media, a six-pack abs. But here is the problem. Most people never hit their goals because they keep operating as the same person, the same routine, the same mindset, the same environment. You don't get what you want, you get who you become. So instead of asking yourself, how do I get that goal? A better question would be, what do I need to become to deserve that goal.
