Haritosh SrivastavFounder & Head Coach, Confident Storytelling Hub

Personal Brand vs Cheap Competition: Which Wins?

10 Apr 2026 · 1 min

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0:39

In this brief promotional segment, the speaker argues that business owners and founders often fall into a trap of low pricing and poor customer service because they lack a personal brand. By establishing a personal brand, they can shift conversations from price comparison to the value they provide, enabling premium pricing. The speaker emphasizes the importance of working on personal branding and offers his assistance to those who need help building their personal brand.

Chapters

What is that one thing that can help you get out of the trap of lower pricing, poor customer service? Yes, as a business owner and founder, what you may be lacking is a personal brand. You see, when you establish a personal brand, people want to be connected to you. And at that moment is when you can go for premium pricing, because then the conversation will not be about is it X rupees or Y rupees. It's about how much value can you provide to that. So very important is to work on your personal branding. And if you need help with your personal branding, you know who to reach out to.