Haritosh Srivastav explains WIIFM, the principle that audiences need to know what's in it for them. Stories work when you give listeners a clear, actionable takeaway they can use in their own lives.
I love both of your mistakes. And I tell when I teach about storytelling to my, uh, my students that always think about this word which is called WIIFM. Your audience is always thinking about what's in it for me. I mean, yeah, it's great you went to Mount Everest or you did this 1,000-kilometer walk, but what am I going to get? Unless you add that with the takeaway message, with something that is relevant and something that they can apply in their life. Probably most of, I mean, I'm not talking about the entertaining story, but 90% of the business story can be avoided if you don't have the takeaway message, because that's what people are looking for. What, what is in it for me?
