Haritosh SrivastavFounder & Head Coach, Confident Storytelling Hub

The biggest mistake new founders make #Entrepreneurship #Mindset #BusinessOwner

14 Jun 2026 · 1 min

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0:53

In this short segment, the speaker warns new-generation founders that trying to serve every possible customer is a critical mistake. He explains that many founders feel pressured to appeal to everyone, and when they receive negative feedback they may feel trapped and doubt their product. The core advice is to recognize that not everyone is a customer, and to focus on identifying the right market segment, delivering the right product at the right time. By narrowing focus, founders can avoid the trap of over‑servicing, build a sustainable business, and achieve multi‑fold growth.

Chapters

Here is one thing that can help you get a lot of joy and a lot of satisfaction in your business. The truth is, not everybody is your customer and you are not for everyone. You see, especially the new generation founder, they feel that they need to serve everyone. And the moment they get one harsh feedback, your product sucks, this is way too costly, this is not good, they feel trapped. But you have to understand, that you are not for everyone and not everyone is your customer. So the further you want to go in the business, the more you need to refine and get to the right segment at the right time with the right product. When you do that, you don't have to get into the trap of serving everybody all the time, because this will make your business sustainable and grow at multifold.