In this motivational advice video, the speaker warns traditional business owners that years of expertise can remain invisible without an online presence. He illustrates the problem with a case study of a family‑run furniture shop that relied on word‑of‑mouth, saw sales dip, and initially resisted going digital. After recognizing the need for visibility, the owner began creating Instagram Reels, YouTube Shorts, and Facebook posts, then escalated to paid Facebook and Google ads, which generated new inquiries. The speaker then shifts to the power of conscious storytelling, explaining that every business interaction can become a story that adds value. He cites a study by Rob Walker and Joshua Glenn where adding fictional stories to thrift‑store items raised their eBay auction price by roughly 2,700% (27×). The takeaway is that facts tell, stories sell, and business owners must deliberately craft and share stories online to survive and grow. The video concludes by announcing a new series on business storytelling and encourages viewers to follow for more tips.
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How about you spend 10 years building expertise, but you still remain invisible? Now, you may not like it, but if you are a business owner who is— especially if you are a traditional business owner, you will find that there are a lot of people like you who does amazing work, but nobody knows them. Not because they're not good enough, but because they have not made themselves known outside. Nobody knows their story. In this video, I am going to help you strategize. I am help you to position yourself, because if you keep remain invisible, and I'm sorry, my friends, the times are coming that if you're not known, then you're not there. Let me tell you a story about a business owner. He comes from a traditional family and he had a traditional furniture work. His furniture, he had got some amazing antique furnitures. And he had some amazing clients for the 15 years. But he came to me because he could possibly see a trend that slowly the sales were dipping. Slowly he was not able to make any new clients because he largely depended on word of mouth, and beyond his area nobody knew. And that's when we started working together. And I asked him that, what is stopping you to go online? And you know what, like many business owners, he felt that this is something additional, this is not part of his core business. So that's why he didn't make it a priority. Well, thankfully, we started having conversation, we started working together, and that's when he realized the importance of being visible online. And I'm not saying for the sake of saying, if If you look at any world leader, whether it's a political world leader, whether it's an economic world leader, whether it's a technology world leader, whether it's an educational world leader, you look at any world leader from any field and one thing you will find common across is they are on the social media, they are building their visibility, they are sharing content. Now I am very sure you will agree to me that these world leaders have much more productive work, much more important work to do than this gentleman who was running a furniture shop. But even they are taking out time strategizing, planning content and sharing. So if you are in 2026, if you are into this new financial year, the one thing that you should focus on is how you can be visible not only through word of mouth, but also online. And this is exactly what happened. So when that furniture businessman understood that, he started making content. He started posting on Instagram Reels, YouTube Shorts, and Facebook and other places. And slowly and steadily he started getting some traction, some inquiries. And he was smart enough to understand that if I need to go on this game little further, I need to also go from organic to performance marketing, which is where He started running Facebook ads, Google ads, etc. The crux of all of this is that if you are not being shown online, you probably don't exist. Now let me also give you an example of where storytelling can help you, right? Because as a business owner, I get this question a lot. Okay, you are a storyteller. What do you do? How do you help that? The fact of the matter is most of you are already a storyteller. Out of that, majority of them are unaware that yes, they are telling stories. But when you become a conscious good storyteller, when you know that this is the place I can put a story. For example, when somebody asks you, what do you do? This is the place where you can tell about a client story. Or when somebody asks you, what has been the major challenge for you in the last financial year? Instead of telling all the data, you can tell that last year when this big war happened, our businesses crashed by 50%. But there was a silver lining in this where we could identify some of the processes which were not helping our bottom line. And that's where we turn this into a lean operation. So every time there is a conversation and there is some point of view being shared across, you might want to think, is there a good place to share a story? Let me tell you some facts. There was this study done where they actually got these small secondhand items from thrift store in New York, and there were two gentlemen named Rob Walker and Joshua Glenn, and they got this item for roughly 100 items for $128.74. So roughly about $1.28 per item. But this is where the crazy things happened. They reached out to a lot of scriptwriters and screenwriters and got some fictional stories, and they put these items as well as the story on eBay for an auction. Now here is what it was interesting. Write in the comment, without going further, what do you think was the value increased in percentage terms, or how many times the value increased when one story were added? I'll give you 2 seconds to guess. Write down in the comments and I'm gonna check after this video who all guessed it correctly. The answer is roughly about 2700%. So one item's value increased by 27 times. Now think about it. If these secondhand small items value increase by 27 times, what can this do for your business? So remember, facts tell, stories sell, and you want to sell your business in a form of story to your potential customer. For more such tips, please continue to follow our— this series. We are now starting a series where we are going to focus a lot on business storytelling, where you can use the stories for your growth, for your business growth, and for your customers' growth. So I'll see you in the next one. And as I say every time, until next time, keep learning, keep growing, and keep going out of your comfort zone. Story power to you.
