LinkedIn is a platform for pipeline generation and relationship building, not just résumés. The speaker explains social selling as the strategic use of LinkedIn to create business opportunities and advance your career.
Hello and welcome to our channel on YouTube and also on TikTok. Today I thought we, uh, would relaunch our YouTube channel and we'd start off with doing a bit of a, a bit of a review, I suppose, of, uh, what I do and how I support people going forward. LinkedIn was an amazing platform that provided me with pipeline opportunities, conversations, relationships, all those things packaged into one. Now, contrary to what many people might think about LinkedIn, it's more than just a resume or a recruiting platform in that it provides businesses, people who work in those businesses, opportunities to network and to create relationships that can further themselves as a career or even position their business and their brand for additional opportunities that their way. So when we talk about LinkedIn, there's a concept that goes around and we talk a lot about is social selling.
