Con Sotidis explains how to write a LinkedIn headline that ranks in Google search. Skip repeating your job title. Instead, say what you do, the value you add, who you help, and what you focus on.
Now, this one here below that, which is our headline, very, very, very important. In fact, I don't know if you've ever Googled your name or Googled someone. When you do Google your name, in the first 2 or 3 results, probably can guarantee this, probably 90% of the time, your LinkedIn profile will appear there, or the person you Google. LinkedIn loves Google. Google loves LinkedIn. And what Google does is it takes that sort of profile headline there and looks for SEO keywords in there, and then puts you on the World Wide Web under those particular keywords and aspects that you've articulated in your profile. But more importantly about your profile headline, when you first go on LinkedIn, most of us just put in the title and we say, oh, BDM for XYZ, or co-founder of that. Now, I can see that if I scroll down further in your profile, in the experience section, I can see your title. Why waste real estate that LinkedIn gives you to repeat information? What I suggest you do up there is talk about yourself, what you do, what value you add, who you help, what area you focus in.
