Con SotidisHead of Growth and Partnerships, 3Sixty5 Care · NDIS Linkedin and AI Strategist

Unleashing the Power of Your LinkedIn Profile: A Shocking Truth!

20 Sept 2023 · 1 min

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0:30

In this brief talk, the speaker stresses that effective LinkedIn personal branding hinges on confidence and authenticity. He advises focusing energy on building a strong personal LinkedIn profile rather than a company page—since a company page cannot exist without a personal profile—and highlights the fundamental sales truth that people buy from people, making personal connection essential.

You don't have to be smartass. Sorry about the language, but yeah, smart aleck or being a bit of a show-off. But you need to convey confidence in who you are and what you do. Branding on LinkedIn, and that's where people say to me, Con, should I create a company page or should I create a LinkedIn profile? Well, you can't create a company page without a profile. Okay, so where should I put my energies? Your LinkedIn profile. Because Prosper, people buy from people.