Unlocking the Power of LinkedIn: Surprising Strategies for Success

So the first one we said was LinkedIn profile. The second one is about connecting to the right people. The third one is about what we call thought leadership, which is about educating your clients, educating your connections. It's the term that we use is thought leadership. It is positioning you that for me, that is the key platform or the key pillar of all the 4 pillars. It's the branding that you bring to yourself. Position yourself as the expert in your field by either the connections you might have, or more importantly, with the content you are creating and sharing. And the last part of the pillar is nurturing relationships. So we talk about having a good profile because at the end of the day, everyone always will come back to your profile.