45:32

In this CJ Moneyway Show episode, veteran author, editor, and publishing executive Terry Whalin discusses his career, the pivotal moment that taught him to take 100% responsibility for his own success, and the practical strategies he distilled into his book 10 Publishing Myths. He explains how the "Rule of Five"—doing five promotional activities every day—helped the Chicken Soup for the Soul authors sell a million copies, and he expands the concept with a Myth‑Buster Action (MBA) for each myth. Whalin debunks common misconceptions such as the belief that writing a book will automatically generate substantial income, and he warns authors to vet publishers for scams. He breaks down the three main publishing pathways—traditional (with an agent), self‑publishing, and independent publishing (exemplified by Morgan James)—outlining pros, cons, and cost considerations. The conversation emphasizes building owned platforms (websites, newsletters, blogs) over "rented" social‑media channels, identifying a precise target reader, and treating a book proposal as a business plan. Persistence, handling rejection, and leveraging podcasts, media appearances, and low‑price bonus funnels are highlighted as essential tactics. Whalin also shares promotional URLs (publishingoffer.com, terrilinks.com/11thmyth, bookproposals.ws) and his motivation for maintaining a prolific blog of over 1,700 entries. The episode is interspersed with sponsor reads for Shopify, Talkspace, and Progressive.

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