Sales Secrets: Why You Must Ditch Underperformers | CJ Moneyway x Chris Dyer

Stop doing that. Go and look at your top 3 salespeople and ask them why they're being successful. Be on their calls, look at their proposals, look at their emails, and then ask them to train everybody else and to share what's, what's making them a success, right? When we put our focus on what's working, that will grow. What you focus on grows. So if you focus on what's working, you're going to get more of what's working. And you know what's going to happen to those 3 people who suck? They're going to go away, or you're going to make the better decision to fire them and get somebody else instead of trying to pull them up, right? Trying to— which is really hard to do.

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