A speaker explains why he skips TikTok dancing and focuses on LinkedIn credibility instead. If you want podcast or TV appearances, prepare a one-sheet that tells hosts who you are and what you've done. It saves their time and frames the ask as value for both sides.
Chapters
I am a white man who does not know how to dance. I'm not going to shake my booty on TikTok. I do, however, know that LinkedIn is incredibly important for credibility and a fully developed profile. Second, if you are a speaker or somebody who wants publicity, wants to get on television, wants to get on podcast shows like this, to be on your show with a great host, to be on other podcasts, you need a one-sheet. You need to have a snapshot of who you are, what you've done, because CJ, your time is valuable. It's valuable because then you've got editing, you've got time, opportunity costs are there. You could have taken the opportunity to have somebody else on your show versus Mitch, but you had to look at me and do— get a— gather a snapshot of who I am before you accepted my outreach to try to get onto your show. I reached out to you. Thank you for accepting me, but the only reason— you didn't know me. This wasn't a favor. It was a mutual exchange of benefit and value.