Consistency alone isn't enough; you need to consistently improve. The speaker scaled from his living room to a basement studio by getting clear on his audience and building community through personal connection, sharing his cell phone number and doing FaceTime calls with listeners.
You can't just be consistent and win. It doesn't work anymore. You have to be consistent and get consistently better. And that has been our obsession. We started out in my living room and then we went to my business partner's mother's house and we had a studio in her basement for a while. And then we grew and it was, it was all of that. And then from a tactical perspective, we got really good at figuring out who our audience was.
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We would have conversations. I would give out my cell phone number. I would do FaceTime calls with our listeners, all of that.