Glenda Benevides argues that personal branding starts with your core purpose, your why. Who you were at 18 differs from who you are now, and your brand should reflect who you're becoming, not just what you do.
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Know your why. Just know that that's who you are and that will be your brand, you know, stepping forward. I would say start there. And once you're starting there, then you've got authenticity, you got honesty, you know, you— and you've got clarity of like where I'm going. Who I was at, you know, 18 and looking in my career, being in my career, was not where I'm at now, you know. So those things evolve and just allow yourself to evolve into you and your artistry or your career, whatever that is, and know that it will change. It will evolve based on who you are, you know. And I would say just really go, go there first, because it really doesn't matter what you're actually doing. It's who you're being. That's the key.