25:49

Maria Kulas (EMBA) presents a French-language coaching video explaining how dopamine and the brain's reward circuitry can drive addictive behaviours and shape aggressive tactics in negotiations. She links a naturopathy source (on dopamine as a precursor to addiction) and Jefferson Fisher's The Next Conversation to argue that some hostile negotiation behaviours aim to trigger gratification in the aggressor. Maria gives concrete techniques to handle such attacks (silence; repeating the insult; setting boundaries; humour; speaking in “I”; taking a break; involving a mediator) and recommends replacing harmful, dopamine-driven habits (scrolling, chips, Netflix) with healthier reward-generating activities (sport, reading), built gradually by small steps rather than rigid rules.

Chapters

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