La vraie définition de la négociation #Shorts
9 Sept 2026 · 0 min
0:14
In this short French video, Maria Kulas EMBA defines negotiation as a collaborative, co‑constructive process. She emphasizes that parties A and B must work together to create a solution that neither could devise alone, highlighting that unilateral attempts cannot uncover the optimal outcome. The message serves as a reminder that effective negotiation relies on joint creation rather than one‑sided effort.
