Curt Janzen and Byron, construction guys at The Gathering conference, discuss how routine work doesn't create meaningful life chapters. They highlight Builders and Brews as a model for building community and mention the conference's push for heart-led companies and deeper relationships over transactional ones.
Boom! So we are here at The Gathering. It's a marketing conference with a construction dude, and it's crazy to me because out of all the marketing seminars I've been to, which has been like, feels like 11 now, the most impactful thing is something that was not really marketing related at all. And it was a statement that was made today about the whole idea that the routine, the mundane, doesn't write chapters in your book. That you don't get chapters of your book off, you know, doing the emails or those mundane things, that you have to be out of your comfort zone sometime to do it. And I found that like really inspiring for me to, you know, just honor the moment and do something that's maybe a little bit riskier than what I thought I could do or should do.
I want to know what that's going to be. For me, like, so I'm here with my flappy lanyard, but I'm here— I chose to put my Builders and Brews hat on for this one. And what I've been surprised by is like everybody's looking at how to build community. They're all talking about how to build community around their brand. How to build raving fans. And I think that it inspires me to go back with Builders of Brews and seeing the power that that community has created. And for me, it's sort of validating and encouraging to keep doing that work and to keep just pursuing that. That's going to be one of my main takeaways here.
Yeah, well, you said something the other day, hugs, not handshakes.
And when you get a bunch of construction dudes that are actually willing to take that next level of relationship, What? Like, that's different. Even— and then also like the one where they're talking about like a heart— like heart-led companies. Yeah. I think that— and the one woman who was talking about there's an opportunity for that right now. I think I'm feeling some of that coming away from this, which is cool.
Byron and I were here at this— For the love of foam!
My brother actually used to do— we tried to come up with creative curse words and he fell off a roof one time. And as he went down, he yelled, Hermione Granger! And it made me laugh. He was very hurt.
Are you okay?
