Damon Ritchhart covers three Google AdWords fundamentals: use exact match, phrase match, or broad-modifier syntax for keywords; name ad groups after specific keyword themes instead of generic labels like "Ad Group 1"; and add negative keywords to block irrelevant searches like "cheap."
Hey guys, thanks for visiting my website AdWords Ad Academy. My name is Damon Ritchhart and I'm kind of known for no BS, no fluff business consulting and teaching. And this website is basically for you guys to take a free class for Google AdWords. And I want to tell you guys just a little bit more, but more importantly what I want to do is I want to give you guys some value. I don't really believe in hyping myself up, making myself look amazing and cool and all that shit. Basically what I'm excited about is giving you guys some value. So here, since you're here, Right now, I'm going to give you guys 3 tips that you can take, whether you watch my class or not, that you guys can use on your Google AdWords campaign. So if you're running Google AdWords or you've run it in the past and you didn't have the results you want and it's sitting there but you haven't turned off and it's paused, here's what I want you to do. 3 things. First thing is, I want you to go to your Google AdWords campaign and I want you to check all of your keywords. Are your keywords naked? No, I don't mean are they out in the cold with no clothes on. What I mean is do your keywords have quotations? Do your keywords have a plus sign in front of every word? Or do your keywords have a square bracket around the outsides? So either quotations around the outside of your keywords, a plus sign in front of every single word inside your keywords, or a bracket around your keywords. That's the first tip. This is what Google calls matching. So you're matching the keyword types. Number 2, hopefully you guys can see this. Number 2, the thing that I want you guys to go into your Google AdWords campaign and check is, do you guys have ad groups that actually have proper names? So if your ad group says Ad Group 1, That's wrong. Your ad group should not say anything like ad group 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. Nothing like that. Your ad group should be correlated to exact keywords within your ad word group. So, for example, we're gonna talk about puppies 'cause puppies works right now. Everybody loves puppies. So, if your ad group was about puppies and you were gonna narrow it down, it would be bulldog, puppy, puppies. That would be an ad group. Every single keyword in that ad group would have both the word bulldog— sorry, can't spell— bulldog, and it would have the keyword puppies. It would not have wiener dog puppies. It would not have Rottweiler puppies. It wouldn't have anything like that. It would have bulldog puppies. If you were going to advertise puppies, other kinds of puppies, that would be a completely different Ad group. So ad group 1 would be Bulldog puppies. Ad group 2, but it would be titled Bulldog puppies. This one would be titled Rottweiler puppies. That's how ad groups work. Honestly, guys, in an AdWords campaign, when I put together an AdWords campaign, I will have over 100 different ad groups. You probably in your AdWords have a whole lot of keywords, but not very many ad groups. The reason why is because Google doesn't help you set this up correctly. And the number 3 thing, guys, this is a big one. Go in and check, do you have negative keywords? Yeah, a lot of people don't know this. There is such a thing as a negative keyword. What that means is when somebody goes in and they searches— search something in Google, they're typing something in that you don't want your ad to pop up for, that would be a negative keyword. Examples of this that I use in all of my businesses is, hey, I don't like cheap people, I don't like people that aren't value-oriented, so if they use the word cheap, they use the keyword best price, things like that, I make sure that these are negative keywords so that they're not associated with any of the businesses that I have. So hey guys, 3 tips you guys can take right now. You can take these and use them and check your AdWords campaign. Also, on this page right here is a free gift for you taking your time to come here and hopefully take my class. I'm giving you a cheat sheet where you can go in and check these 3 things really, really easily. All we need is your name and your email, and we'll send that to you in your email. And there's a free AdWords class. Imagine, in the amount of time I've been talking, I give you this much value. In 1 hour, 1 hour and 15 minutes is my AdWords class. I walk you from A to Z, the exact steps that I go through to set up every single AdWords account properly. Trust me guys, Google helps you, they help you too much. They're gonna help you set up your campaign in such a way that you spend money, but you're not getting that ROI that you guys want. So, thank you guys, hope you have a great day, thanks for visiting my website.
