Dan Negroni walks through his keynote prep process: he researches the organization, interviews key people, surveys attendees, arrives early to talk with people, and tailors everything to create real impact for that specific audience.
The most important thing you can do to deliver a great keynote is to prepare. To prepare, to prepare, and prepare. And what do we do? We do it painstakingly by doing research, conducting interviews, doing surveys, all sorts of techniques so we are addressing exactly what the audience needs. We show up early, we talk to people, we ask them questions, we get involved, we may come the day before. But we're making sure that everything we deliver is exactly what that audience needs at that particular time to create the impact you're looking for, for your organization.
