Millennials make up 40% of today's workforce, and within nine years they and Gen Z will be 75% of it. Together they control $660 billion in spending now and will inherit $10.1 trillion over the next decade.
Here are the cold hard facts. 40% of the workforce today are millennials and Gen Zs are coming up right behind them. In the next 9 years, they'll be 75% of the workforce. They are responsible for $660 billion worth of consumer spend, and in the next 10 years, $10.1 trillion is going to transfer to their generation. So, whether they are an employee, whether they are a customer, whether they are your kid or the next generation business owner, we need to understand them.
