cb slides - class 9 - digital transformation 2
PDF · 6 Jun 2025
A Chicago Booth slide deck (Class 9) on digital transformation in small-to-mid-sized, PE-backed companies. The deck defines digital transformation, presents a four-stage digital maturity model, and introduces the F.A.S.T. (Find, Align, Score, Take Action) framework to link technology initiatives to a Value Creation Plan (VCP). It also covers practical plays (10 common digital moves), implementation guidance (change management, KPIs, champions), and emphasizes culture as a critical enabler of value creation.
Questions this document answers
80% (Source: Bain & Co., 2023)
~70% fail to meet goals (Source: McKinsey & Company)
Shamus Hines (CEO, Upshop) and Matt Moore (Alpine; 10 years, driving force behind CIT program)