Dani Peleva's videos and podcasts
This is what brand health actually means in franchise development. It’s not your logo. It’s not you...
Meritage just filed for Chapter 11 with 314 locations. But here’s what most people miss: The bankru...
The cheapest way to run a marketing agency is to buy random tools, bolt them together, and hope they...
Most marketing agencies use 7 random tools and hope they work together. We built a system where all...
The worst contracts are the ones that look good on paper. We had a multi-unit franchise network app...
A day in franchise marketing isn't what people think it is. 6 AM starts with overnight metrics. Whi...
The conversation we have with almost every franchisor starts the same way. They want better lead qu...
The franchise recruitment calendar is predictable. Summer is dead. January picks up. But September? ...
• Experienced operators who've managed teams and budgets • High earners with capital available • P...
Here's what makes run clubs different: Capital efficiency. You don't need a $500K facility. You nee...
The fastest-growing consumer segment just shifted how they spend on food—and nobody in franchising i...
Fitness was the product. Recovery was a bonus—5 minutes of stretching, maybe an ice bath. Gyms compe...
The Wall Street Journal just declared we're in the era of the mega-layoff. Block cut 40% of staff. ...
Every mega-layoff creates a franchising opportunity most franchisors miss. The Wall Street Journal ...
We were brought in to help a franchisor expand into the Dominican Republic. Twenty locations. Excite...
