Laid-off corporate workers have severance money, skills, and motivation to become franchisees. Franchisors should recruit them now because this window of opportunity won't last. These aren't desperate people, they're experienced operators looking for a new path.
The corporate layoff that you hear about is actually good for franchising. Here's why. Thousands of corporate employees have just lost their jobs. They've got severance, they've got time, and they're looking for an alternative to corporate. These aren't desperate people. They are experienced operators with capital and work ethic. They know how to run a business. Meanwhile, most franchisors are waiting for the market to stabilize. Their timing is so So wrong. Right now, your best franchisees are in career transition. They're evaluating. They're actually considering ownership for the first time. You should be recruiting now because the pool doesn't get better than this.
