Dani PelevaFounder & CEO, Franchise Fame · I help franchisors attract quality franchisees & grow their networks globally | Founder & CEO @ Franchise Fame | Bestselling Author | Most Innovative Woman in Franchising | Best Marketing Agency Globa

3 Mistakes on Your Franchisee Pages (Costing You Leads)

4 Sept 2026 · 2 min

Watch on YouTube

2:01

In this short instructional video, the speaker outlines three common SEO and AI citation errors found on franchisee and local franchise pages and provides concrete fixes. First, the review section often only shows Google reviews; the speaker advises aggregating and displaying reviews from multiple platforms using plugins, as AI rewards diverse review signals. Second, the pages typically lack personal information about owners, operators, or franchisees; adding short bios with their passion and aspirations builds trust, authority, and improves AI citation. Third, many sites miss properly implemented structured data; the speaker stresses adding well‑optimized local business and product schema to clearly signal page purpose to search engines and large language models. Implementing these three changes is presented as a way to dramatically boost local SEO rankings and LLM visibility. The video ends with a call to follow for more franchise marketing tips.

Chapters

Here's a quick video that's going to give you 3 things you can fix on your franchisee pages that are going to improve their SEO visibility and AI citations. I see a lot of mistakes on franchise websites, but the most common ones are usually on the franchisee websites or in the franchisee local pages. Number 1, you can start by improving the review section of the pages. A lot of franchises and a lot of franchise brands include Google reviews on those pages, and that's about it. In modern times now, AI would reward any type of reviews. So if you have reviews on different platforms, not just Google, make sure that you show all of the reviews from different various platforms. There are plugins that also mix and collect all the reviews from different platforms about your brand and then feature those on your page. Number 2, make sure that you include owners, operators, or franchisee information on the pages. People buy from people, and having the owners of the business there with their passion, aspirations, short bios will definitely convert those pages better and will make the pages more authoritative. So that AI cites them and recommends them. And number 3, make sure that you have structured data on your website. Structured data is incredibly important, and this is something that tells AI and SEO what this page is about, whether you're a local business, whether you sell any products, and so on. You need to have very well optimized structured data on your page. These are the 3 things that are generally very often missing from the franchisee pages and the location pages that I see on franchising websites. If you improve those 3, you're going to dramatically improve your SEO local positioning and LLM visibility. Follow me for more franchise marketing tips.