Dani PelevaFounder & CEO, Franchise Fame · I help franchisors attract quality franchisees & grow their networks globally | Founder & CEO @ Franchise Fame | Bestselling Author | Most Innovative Woman in Franchising | Best Marketing Agency Globa

3 Tips to Get Ready for Franchise the Development Season

9 Aug 2026 · 3 min

Watch on YouTube

2:42

In this short, single‑speaker video, Dani Peleva (Speaker A) warns franchise development teams that the high‑season for franchising begins in September and offers three concrete actions to ensure they start the fall strong. First, she advises revising all front‑end assets—landing pages, ideal‑customer‑profiles (ICPs), and franchise brochures—to reflect any new target personas that have emerged over the summer (e.g., service‑based franchises shifting to veteran or van‑based prospects). Second, she stresses updating territory maps to account for locations that have closed, opened, or changed ownership, and communicating those changes to the agency handling ads and front‑desk strategy. Third, she recommends auditing and updating Google Ads campaigns because of recent platform shifts: Dynamic Search Ads are being retired, Local Services Ads (LSAs) are moving into the main Google Ads dashboard, and new ad formats are emerging. By acting on these three tips—asset revision, territory refresh, and ad‑campaign overhaul—franchise developers can avoid gaps in their strategy and capitalize on the traditionally strong September‑November period. The video ends with a call to share the content, links to related videos on landing‑page audits and campaign improvement, and an invitation to follow for more franchise‑marketing advice.

Chapters

We're already in almost mid-August and the summer is almost gone. And with the fall, we know that franchise development peaks again. So we need to be ready for all our franchise development activities. So here are a few tips on how to prepare for the start of the high season for frandev by revising your existing assets and making sure that you start strong in September. September. Number 1: Revise your existing landing pages, ICPs, and franchise brochures. Over the period of the summer, I see and speak to a lot of franchise developers who decided that they're going to change their value proposition and they're going to go for another type of a persona. So for example, service-based franchises decided to go for veterans or van-based, man-in-a-van type of franchises. These are completely new ICPs, so you need to reflect that in your landing pages, franchise development collateral, and everywhere in the ads so that they speak to whoever you want to target. Number 2, make sure you revise your available territories. Over the course of the summer, a lot of changes happen in franchises. Locations close, new open, or simply some franchisees want to exit the business, or they come to a renewal. To the franchise agreement and they might need someone else to step in. So revise your territory mapping and make sure you advise your agency or whoever is running your ads and your front desk strategy on the new territories. And number 3, revise your ad campaigns. A lot has happened with Google Ads, LSAs, and a lot of— and the platforms are constantly changing. There's new types of ads coming out. So for example, Dynamic Search Ads are becoming nonexistent in September. And they're being replaced by a completely new type of ads. LSAs are shifting into the Google Ads platform and their dashboard is getting obsolete as well. So there's a lot that's happening in the industry. Make sure that this— you revise this so that you're ready to start strong with your advertising in September, because we know it, the last quarter, predominantly September, October, and November are very strong for FranDev. So you want to start strong and you want to make sure that you don't miss out because of any gaps in your strategy. If this was useful, send it to someone that needs to look at the video, and I'll link below other videos related to auditing your landing pages for frandev and improving your frandev campaigns. Follow me for more franchise marketing tips.