A poorly designed franchise landing page wastes marketing spend. Five fixes: position it as a business investment, not a job; keep lead forms short or split them across steps; add franchisee video testimonials; use one or two calls-to-action; gate a brochure or financial overview to capture emails.
I want to talk to you today about franchise development landing pages because success of your franchise development depends on the landing page. If you don't have a well-optimized landing page, you're throwing money down the drain essentially. So here are 5 quick tips on how to improve your front development page. Number 1, make sure that it's very clear that this is a business opportunity and it talks about investing in a franchise so that you don't attract job seekers and people who just want to get to go up from you. Number 2, make sure that the form is as short as possible, and you want them to fill out that form rather than get put off by 100 fields. If you do need to ask more information, you can design the form in a couple of steps so that it looks manageable rather than turning people off from filling it out. Number 3, make sure you include video testimonials of your existing franchisees if you have any, because this is a very strong social proof. Number 4, use only 1 up to 2 call to actions on your page. You don't want to dilute attention, you don't want to make people do too many things. You want them to fill out the form, you want them to download something, not too many things that get them distracted and end up not filling the form, leaving their details and leaving your website. And lastly, number 5, do use a lead magnet, something like a franchise brochure or the financial part about the opportunity can sit behind a wall where you capture someone's emails to fill out your list and ask them to download the franchise brochure, ask them to download the lead magnet if they have interest. In this way, you're growing your list where you can email them and nurture them for the opportunity. I hope this was useful. Save this and follow me for more FranDev content.
