Franchise Marketing: Agency or In-House?
In this concise advisory video, the speaker challenges the common question of whether franchise owners should hire an in-house marketing team or contract an agency. He reframes the issue: the real decision is about which marketing functions to keep internally and which require strategic leadership from experienced staff or an agency. Interns are suitable for execution‑level tasks such as scheduling, social media posting, and administrative work, but they should not be tasked with steering national brand campaigns, franchise development, or local franchisee marketing. For strategic work, the owner must either employ seasoned in‑house marketers who can own the strategy or partner with an agency that provides that strategic direction. The core message is to clearly understand the capabilities you have versus the capabilities you lack, and base the hiring decision on that gap analysis.
