Google's May 2026 core update rewarded high-quality, helpful content with strong EEAT signals, while a June spam update penalized low-quality backlinks and AI-generated content. A US franchise client achieved record conversions by focusing on robust content, technical SEO, and strategic link-building after the updates.
Did you know that Google's constantly releasing updates? And in May 2026, there was a core update, um, that lasted for about 12 days and it promoted websites with really good content following the EEAT framework that I've mentioned before. This means that websites that have really good, helpful content that shows expertise, experience, trustworthiness, and authority are being promoted and ranked higher by the algorithm., and, um, they increase their AI visibility compared to other websites. Why is this important? Because you're missing out on an opportunity if you don't know about it and if you're not using this good content. In, at the end of June, and between the 24th and 26th of June, there was another Google spam update that was punishing websites that were using shady practices for SEO, such as, uh, exchange of shady backlinks or anything else that's not really a best practice in SEO and is just done to gimmick and rank websites for the sake of ranking, and like thin content or duplicate content, scraped content or 100% AI content and so on. So again, this is very important for you to know as a business owner, because you need to know what practices to follow and have really good SEO content best practices. And I'd like to show you an example of a case study of a client in the US, a major franchise with multiple locations around the US that has been working with us. And thanks to a really good content and SEO structure, as well as some link building, strategic link building, and very well optimized website, technically optimized MICE website, they've achieved continuously these great results and AI visibility through ChatGPT, AI overview, and so on. So you can see that month on month incrementally, this website has continuously generated more and more AI traffic and has been generated, has been recommended by AI more and more. Actually, in June, they had a record-breaking month, and they had the most AI visitors who also converted into paying customers thanks to following the best practices and being mindful about these core updates. To find more information about this, I'll leave some links in the comments. But if you want to be one of those franchise clients that is very well optimized and discoverable in AI, speak to Franchise Fame today. I hope this was useful.
