Dani PelevaFounder & CEO, Franchise Fame · I help franchisors attract quality franchisees & grow their networks globally | Founder & CEO @ Franchise Fame | Bestselling Author | Most Innovative Woman in Franchising | Best Marketing Agency Globa

Google’s Hidden AI Feature Every Business Needs to Know About

9 Jul 2026 · 1 min

Watch on YouTube

1:11

In this short video, the presenter reveals that Google is quietly adding AI‑generated summaries to certain Google Business Profiles. Only listings with a large number of recent client reviews and a publicly visible address receive an AI summary that describes the business, its services, and what customers say. Google states the summaries are derived from reviews posted within the past year. The speaker advises businesses to encourage more client reviews and fully optimize their Google My Business profile to become eligible for the feature. Sample AI summaries are shown, and the importance of the feature is highlighted: an AI summary boosts a business’s visibility in AI‑driven search recommendations, increasing the chance of being suggested to potential customers. The video ends with a call to follow for more franchise marketing tips.

Chapters

Did you know that Google has secretly been rolling out an update on your Google Business Profile? If you haven't noticed yet, some of the Google Business Profiles have started having an AI summary. Those listings that have a lot of reviews and have their address open only get an AI summary that describes the business, what it does, and what its clients say about it. If you search into Google's explanation about this, They're just saying that the AI summary is based on client reviews, uh, from the last 1 year. So if you wanted to have an AI summary on your listing, you should get even more clients to review your services and have a very well-optimized Google My Business profile. Below are some examples of those AI summaries. Why this is important for you as a business? Because if you have an AI summary, your AI visibility also increases. So whenever someone is searching for AI recommendations and suggestions for your services, you get a higher chance to be recommended. Follow me for more franchise marketing tips.